Creative Lighting is a philosophy of image-making that sees light as the primary force in imagery. It’s about learning to see and think about light as a photographer or cinematographer does, and the craft of image making as a painter would. It is an approach to image making that favours the artist’s vision over technical knowledge.
Understanding how to harness light is central to the artist’s creative skill set. We wanted to help artists grow this skill. We wanted to create a place where like-minded creatives could come for inspiration and knowledge. We wanted it to be open to anyone anywhere, as long as they were as excited about light as we are. And so, a radical new kind of members’ club was born.
The clubhouse is online, where you'll find the lecture theatre, gallery and even a DJ booth. But we couldn't figure out how an online bar would work, so there's plenty of roadshow events in the calendar.
EVERY COOL IDEA HAS AN ORIGIN STORY
Creative Lighting fomented at Cityscape Digital’s Shoreditch studio. Nikos, then CGI director at Cityscape, and Damian its creative director fought long and hard in the heat of the engine room (it was pretty small and crowded back then) over how to make visuals of buildings beautiful, exceptional. They turned to cinema for inspiration, and the awe-inspiring world of cinematography started to open up its secrets to them. Many Pinterest boards, sketches, 3D tests and research into Roger Deakin’s later, an in-house workshop was born: Creative Lighting vs. Mundane Realism. From there the philosophy took on a life of its own.